Helping coaches, OBMs and service providers increase their sales with aligned copy that converts.

You’ve worked hard to get to where you are today. You’ve spent hours marketing your services, working with your clients and doing all the backend stuff yourself.

You want to grow your business to that next level … but aren’t sure where to start. 

All you know is what you don’t want to do and that is feel like a sleazy salesperson or forced into a model that just doesn’t feel right. 

You can work with your clients without engaging in gross, sleazy, bro-marketing tactics!

You can find a business model that fits your personality AND generates money.

Want to learn how … keep reading!

As featured In

As featured on thrive global and the rising tide society

You’ve mastered 1:1, built up a roster of steady clients or retainers, but now you need something more leveraged. 

You know exactly how you want to serve your clients … but there’s just so much to shifting into this new model … and frankly it’s more than you have time for right now.




You don’t have time to create the copy you need for the leveraged model that will give you more time freedom! (Kinda like when you were looking for your first job and everyone wanted experience … how do you get experience when no one will hire you without it!)

Now, you’re facing the entrepreneurial equivalent.

Let me guess ...

You’re tired of using templates that just don’t seem to fit your voice, but damn you just don’t have time to ditch them and start from scratch

You’ve tried writing your own copy for past offers, but it left you so overwhelmed and strapped for time that to say the launch didn’t go well would be an understatement. #exhausted #pathtoburnout

Your audience is not taking action and you don’t know why because you did everything traditional marketers told you to do when writing conversion copy! Gah!

You’d love to pass off your copy to someone else, but aren’t sure who to trust or how to let go of control. You need someone who is going to craft copy that results in sales.

The 3 fundamentals of my strategy + copy services:

Having a foundational STRATEGY for how the copy weaves into your business model (no copy silo’s here - it’s an entire business-copy ecosystem)

Using YOUR VOICE to connect with your audience and express how unique and amazing you truly are through telling your story (no more shouting into the void)

Rooting your copy in your vision and values rather than marketing trends (because those trends shift with the wind and your message should stick not twist)

Ready to save your energy for interacting with your audience?

Let me help with the sales strategy and copy.

Let’s get your strategic copy in place!

aligned Sales Copy VIP Week

Ready to get your offer out there? This exclusive, VIP experience allows you to get an entire, dedicated week where we take quick action to move you towards getting your offer out there! We start with a half-day strategy session to make sure your offer aligns with your business vision, values, and other offers. Then I write your sales copy and deliver it to you within a week. Let’s get your offer out there FAST. It could be 1 week until you're making money

Messaging + Copy Premier Package

Sales copy without effective messaging is like Reeses without peanut butter. It just doesn’t work!  Not sure how to explain to others what it is that you do? This blended services package offers you an intensive around your messaging so you can easily and clearly communicate to others what you do, and why it’s so amazing! Then we use that messaging and I’ll write the sales copy you need (so you can mark it off your perpetual to-do list)!

Business Strategist Consulting Pack

Need some ongoing strategic support for your business? Someone who can help you not only map out your promotional strategy, but also understands the operational needs of a business and can help you build a sustainable business so that you don’t burnout before you get to the launch. You’re dying to hire your own OBM, but aren’t quite there yet. This consulting pack is the mid-point solution for you!

Here's how we can get started today:

  1. Book a consult (and fill out the intake form)
  2. We’ll hop on a call to talk about what’s going on in your business and the best place for you to focus your attention.
  3. We select a service that works for what you need (no pressure sales here - if I’m not what you need right now, I’ll tell you)
  4. You’ll receive all the deets via email (contract, invoice, timelines, etc.)
  5. We get started!


As a Strategist + Copywriter, I’ve learned a thing or two about how to take an offer from crickets to flying off the virtual shelf like hotcakes (without selling your soul)!

I have spent the last few serving as a Director of Operations (aka an Integrator) to online coaches supporting them in managing the backend of their businesses and their launches (ooooh the launches).  I've seen the ups and downs and know where the bottlenecks occur and what strategies we can put in place to help stop this from happening. 

I've also been on my own business-building journey (which I know you get the pain involved in this process).

I remember when I put out my first (and second and third) micro-offer. Didn’t know I had one …  well that’s because the messaging was off in my copy (and I didn’t really have a good strategy for promoting it). I was trying too many different things at once. My offers weren’t tied together in a way that made sense to my audience.

I attempted to use templates, to speak to everyone (because who doesn’t need business planning support!), and to make myself sound like the gurus I followed. I used to feel so frustrated! I followed their formats exactly why wasn’t it working for me? 

That's when I realized that it wasn’t working BECAUSE I sounded like them (and everyone else who was also trying to sound like them).

That’s when I made the decision to just do things my own way. To infuse my copy with personality (even if it didn’t follow the recommendations of the gurus). To use my voice to set me apart from the sea of other entrepreneurs also selling offers on Instagram. 

And to have strategy inform the base of my copy so it's a seamless journey for my audience (hello this is what I did with my clients, why wasn’t I following my own advice?!?). 

Now I’m here to help you do the same in your business.

what my past clients have to say about working with me:

Jessica Butts

"Hiring Kristen to my team as our DOO was the best decision I have made for my business in YEARS!
Before Kristen, I was scrambling, making rash decisions and didn’t have an effective plan and in less than 6 months I have cut expenses dramatically, have a CLEAR plan for marketing and launching and have 100% stepped into the visionary role in my business, which is truly the best part!
We run like a well-oiled machine now as she is truly the integrator which allows me so much more freedom to be the visionary! Having her on the team is simply life-changing. I am so grateful I took the leap and have let her lead and do her thing...because she is brilliant at it."

Jessica Butts

Creator of Front Seat Life™

“I had realized that I was in way too deep with consuming strategies and I desperately needed help.
When I started working with Kristen I also learned from her caring desire to get to know me and my goals, that I only had surface-level clarity on my mission which was contributing to my lack of engagement and connection with my ideal clients. She not only helped me dig deeper into understanding who I helped, but also helped me to put together much of what I’d been creating into a coherent offer that made me feel way more confident about what I had to share.
I am so grateful for Kristen’s combination of business knowledge and her willingness to understand who I am and what I’m passionate about.”

Nicole Terrel

Coach, Passionate Mamas
Karen Pattock Testimonial

"Kristen has been a client of mine, in multiple programs, over the past two years. During that time, I have had the opportunity to get to know her as well as experience her outstanding gifts and talents in organization and time management.
She is a fabulous communicator and does an exceptional job at implementing necessary tasks. She is quite skilled in creating systems and processes that streamline projects to keep them on track.
Organization and time management are her strong suit. After reviewing Kristen's annual promotional calendar, I can confidently say that she has what it takes to manage online projects with ease. "

Karen Pattock

Business Coach & Strategist, co-founder of the Wellness Business Insiders Club
Joy Vincent

I was continuously struggling to find time to work on my business while managing a fulltime job and family. 
Kristen helped me figure out where to find time to fit in pieces that will help me build my business and move it forward.  Kristen is a great listener and encourager and helped me to see that I can shift things around when they do not work for me any longer.  I don’t have to keep doing things the same way. 
Finding time to fit in the most important things can be tough, but Kristen helped me to plug in the non-negotiables so I could add in the items that need to get done as well.

Joy L. Vincent

Health Coach
Teresa Cleveland

"Ease is my word/theme for 2020. Connecting with Kristen Westcott to do my quarterly Strategic Mapping has brought exactly that to my operations! Along with ease came clarity, momentum and freedom.
Kristen is extremely adept at nailing down the details and making sure that everything aligns with my vision. She definitely helped nip a few shiny objects in the bud and was mindful that there were not more activities and goals than we could actually achieve within the quarter.
If you're ready to stop spinning your wheels and finally make the progress you've been dreaming of, I highly recommend talking with Kristen!"

Teresa Cleveland

Online Business Development & Operations Specialist
Whitney McNeil

"As a visionary, I’m creative but not the best at organization.
Kristen implemented systems and processes into my business that made hiring a team easy and manageable.
Her genius has freed up my time so I can focus on income-generating opportunities and what I love instead of trivial tasks that suck my time and drain my energy.
Kristen’s superpower is seeing how things can be run more efficiently and hiring her is the best decision I’ve made as I’ve grown my business. I feel relief, less stress, and trust in her processes 100% and love having her as my integrator. I no longer procrastinate on growing my team because we have systems in place that make it easy."

Whitney McNeill

Spiritual Teacher and Psychic Medium Messenger of


Ready to grow your business in a way that aligns with you, your vision and your values?

It’s time to bring in the strategic support you need! Schedule your call and let’s get started!