STRATEGIST + COPYWRITER FOR SCALING ENTREPRENEURS

Helping coaches, OBMs and service providers increase their sales with aligned copy that converts.

You’ve worked hard to get to where you are today. You’ve spent hours marketing your services, working with your clients and doing all the backend stuff yourself.

You want to grow your business to that next level … but aren’t sure where to start. 

All you know is what you don’t want to do and that is feel like a sleazy salesperson or forced into a model that just doesn’t feel right. 

You can work with your clients without engaging in gross, sleazy, bro-marketing tactics!

You can find a business model that fits your personality AND generates money.

Want to learn how … keep reading!

As featured In

As featured on thrive global and the rising tide society

You’ve mastered 1:1, built up a roster of steady clients or retainers, but now you need something more leveraged. 

You know exactly how you want to serve your clients … but there’s just so much to shifting into this new model … and frankly it’s more than you have time for right now.

 

YOU’RE STUCK IN A CATCH 22 

 

You don’t have time to create the copy you need for the leveraged model that will give you more time freedom! (Kinda like when you were looking for your first job and everyone wanted experience … how do you get experience when no one will hire you without it!)

Now, you’re facing the entrepreneurial equivalent.

Let me guess ...

You’re tired of using templates that just don’t seem to fit your voice, but damn you just don’t have time to ditch them and start from scratch

You’ve tried writing your own copy for past offers, but it left you so overwhelmed and strapped for time that to say the launch didn’t go well would be an understatement. #exhausted #pathtoburnout

Your audience is not taking action and you don’t know why because you did everything traditional marketers told you to do when writing conversion copy! Gah!

You’d love to pass off your copy to someone else, but aren’t sure who to trust or how to let go of control. You need someone who is going to craft copy that results in sales.

The 3 fundamentals of my strategy + copy services:

Having a foundational STRATEGY for how the copy weaves into your business model (no copy silo’s here - it’s an entire business-copy ecosystem)

Using YOUR VOICE to connect with your audience and express how unique and amazing you truly are through telling your story (no more shouting into the void)

Rooting your copy in your vision and values rather than marketing trends (because those trends shift with the wind and your message should stick not twist)

Ready to save your energy for interacting with your audience?

Let me help with the sales strategy and copy.

Let’s get your strategic copy in place!

aligned Sales Copy VIP Experience

Ready to get your offer out there? This exclusive, VIP experience allows you to get an entire, dedicated week where we take quick action to move you towards getting your offer out there! We start with a half-day strategy session to make sure your offer aligns with your business vision, values, and other offers. Then I write your sales copy and deliver it to you within a week. Let’s get your offer out there FAST. It could be 1 week until you're making money

Messaging + Copy Premier Package

Sales copy without effective messaging is like Reeses without peanut butter. It just doesn’t work!  Not sure how to explain to others what it is that you do? This blended services package offers you an intensive around your messaging so you can easily and clearly communicate to others what you do, and why it’s so amazing! Then we use that messaging and I’ll write the sales copy you need (so you can mark it off your perpetual to-do list)!

Business Strategist Consulting Pack

Need some ongoing strategic support for your business? Someone who can help you not only map out your promotional strategy, but also understands the operational needs of a business and can help you build a sustainable business so that you don’t burnout before you get to the launch. You’re dying to hire your own OBM, but aren’t quite there yet. This consulting pack is the mid-point solution for you!

Here's how we can get started today:

  1. Book a consult (and fill out the intake form)
  2. We’ll hop on a call to talk about what’s going on in your business and the best place for you to focus your attention.
  3. We select a service that works for what you need (no pressure sales here - if I’m not what you need right now, I’ll tell you)
  4. You’ll receive all the deets via email (contract, invoice, timelines, etc.)
  5. We get started!

HI, I’M KRISTEN!

As a Strategist + Copywriter, I’ve learned a thing or two about how to take an offer from crickets to flying off the virtual shelf like hotcakes (without selling your soul)!

I have spent the last few serving as a Director of Operations (aka an Integrator) to online coaches supporting them in managing the backend of their businesses and their launches (ooooh the launches).  I've seen the ups and downs and know where the bottlenecks occur and what strategies we can put in place to help stop this from happening. 

I've also been on my own business-building journey (which I know you get the pain involved in this process).

I remember when I put out my first (and second and third) micro-offer. Didn’t know I had one …  well that’s because the messaging was off in my copy (and I didn’t really have a good strategy for promoting it). I was trying too many different things at once. My offers weren’t tied together in a way that made sense to my audience.

I attempted to use templates, to speak to everyone (because who doesn’t need business planning support!), and to make myself sound like the gurus I followed. I used to feel so frustrated! I followed their formats exactly why wasn’t it working for me? 

That's when I realized that it wasn’t working BECAUSE I sounded like them (and everyone else who was also trying to sound like them).

That’s when I made the decision to just do things my own way. To infuse my copy with personality (even if it didn’t follow the recommendations of the gurus). To use my voice to set me apart from the sea of other entrepreneurs also selling offers on Instagram. 

And to have strategy inform the base of my copy so it's a seamless journey for my audience (hello this is what I did with my clients, why wasn’t I following my own advice?!?). 

Now I’m here to help you do the same in your business.

what my past clients have to say about working with me:

Kalish Nesbitt

I was amazed that she was able to create a story for my sales page that felt super authentic and easy to understand what I was selling.

 

Kristen was a pleasure to work with! I was struggling with how to articulate a new service and after speaking with Kristen in a strategy session, she made it super easy to pull my ideas into words. Her process was seamless and provoked my thoughts.

I was amazed that she was able to create a story for my sales page that felt super authentic and easy to understand what I was selling. Kristen is a unicorn in the way that she not only understands great marketing strategies, she also has an operations brain that will speak to both sides of the business.

If you need an amazing copy that sells and solves problems, reach out to Kristen!

Kalish Nesbitt

Owner, Well-Run Retail
Jen Corcoran

"I've been blown away by the results!"

 

Kristen has helped me to write the sales copy for a new online LinkedIn masterclass. I've been blown away by the results! Not only is there amazing compelling copy for the sales page but she's included brilliant copy for social media. Her onboarding questionnaire was in-depth and she cracked on with the job at hand and nailed it in her first draft. Professional, personable and a true delight to work with. I can 100% recommend Kristen if you need help with any kind of sales copy. You won't regret it as she's super conscientious and really goes under the bonnet to get you the right result!

Jen Corcoran

LinkedIn Trainer
Alicia Lozano

"I was so impressed that she got it right the first time!"

 

I had the opportunity to work with Kristen Westcott on my sales page copy. She did such a fantastic job and was able to fully capture my voice and help me articulate the value I bring. She asked me deep quality questions that helped pull out the good stories and then she took those stories to further show my personality and explain what it would be like to work with me.

Before I worked with Kristen I had a really hard time articulating what my new offer was. After she completed the first draft, I took her words into a sales call and closed a deal for 2k!! 🔥🔥 The sales page isn't even up yall and I already saw ROI!

I was so impressed that she got it right the first time! She is the REAL DEAL when it comes to writing copy. What set her apart immediately was that she understood the operations industry. She had a deep understanding of what my customer's pain points might be and I loved how she helped me articulate how I could help them in my own unique way. 

Alicia Lozano

Operations Consultant
Website Testimonial | Kristen Westcott | Copywriter

"I’ve saved hours of time by having Kristen write my website copy"

 

"When I overhauled my packages and pricing, I needed to redo my website copy to reflect my new offers. Kristen made the entire process easy and really helped me to figure out who I wanted my ideal clients to be. She took her time to help me figure out what I wanted my website to say by asking all the right questions and being super patient with me. I really appreciated her calm demeanor and understanding and all the research she put into the process before writing. 

I’ve saved hours of time by having Kristen write my website copy and have no doubt it will attract my ideal audience. If you’ve been putting off your website update because you don’t want to write the copy I highly recommend hiring Kristen to write it for you." 

Stacey Wodin

Visibility Strategist
Rachelle Nichols

"Kristen is the best copywriter I've ever worked with!"

 

Kristen is the best copywriter I've ever worked with! Her process was very seamless to extract from my brain and articulate how I help solo and small firm clients in writing for my website as a consultant and service provider. I'm an external processor and she was able to use Loom videos and voice on Voxer to take my notes and add to copy. She is great at "selling" with information for B2B and B2C. She even helped me organize my offers to simplify for my services page. She finished my copy promptly and asked questions I never thought of! She's amazing. If you need sales page copy or website copy to share how you serve clients, Kristen is your person!

Rachelle Nichols

CRM Consulting for Small Law Firms
Whitney McNeil

"As a visionary, I’m creative but not the best at organization.
 
Kristen implemented systems and processes into my business that made hiring a team easy and manageable.
 
Her genius has freed up my time so I can focus on income-generating opportunities and what I love instead of trivial tasks that suck my time and drain my energy.
 
Kristen’s superpower is seeing how things can be run more efficiently and hiring her is the best decision I’ve made as I’ve grown my business. I feel relief, less stress, and trust in her processes 100% and love having her as my integrator. I no longer procrastinate on growing my team because we have systems in place that make it easy."
 

Whitney McNeill

Spiritual Teacher and Psychic Medium Messenger of Spirit.com
Lupita Santana

"She DELIVERED"

Kristen helped me write 2 sales pages for a client of mine and went above and beyond. She made sure to move forward once she fully understood my clients vision, mission, voice and services we were building the pages for. And she DELIVERED. The page was written absolutely beautiful and on point. And she went above and beyond for my clients and for me! We connected by chance and I'm so so glad we did!

Lupita Santana

Founder, Better Two Gether
Amanda Berlin

"Kristen is a thoughtful and creative strategist and copywriter" 

 

Kristen is a thoughtful and creative strategist and copywriter. She's motivated, service-minded, filled with integrity, and proactive in finding ways to solve a problem. There is no better combination of skills you could look for in a member of your team for a project or a longer-term engagement. I trust Kristen and the quality of her work and I recommend her whole-heartedly.

Amanda Berlin

Visibility Strategist
Teresa Cleveland

"Ease is my word/theme for 2020. Connecting with Kristen Westcott to do my quarterly Strategic Mapping has brought exactly that to my operations! Along with ease came clarity, momentum and freedom.

Kristen is extremely adept at nailing down the details and making sure that everything aligns with my vision. She definitely helped nip a few shiny objects in the bud and was mindful that there were not more activities and goals than we could actually achieve within the quarter.

If you're ready to stop spinning your wheels and finally make the progress you've been dreaming of, I highly recommend talking with Kristen!" 

Teresa Cleveland

Online Business Development & Operations Specialist

YOUR NEXT STEP

Ready to grow your business in a way that aligns with you, your vision and your values?

It’s time to bring in the strategic support you need! Schedule your call and let’s get started!