The Freedom Track

Strategy and Systems that Will Scale Up Revenue While Scaling Back Your Time

Are you ready to scale up your revenue while scaling back your time?

You’ve surpassed the start-up phase (thank goodness!) and are making money. Outwardly things are going great, but secretly you’re wondering how much longer you can keep this up.

Ivory Mix Stock


  • Burning out because you’re staying up late to work and forcing yourself to start over again bright and early 
  • Feeling sad because you’re missing out on time with your family 
  • Frustrated because this wasn’t why you went into business for yourself 
  • Disappointed because you’re not feeling the freedom you thought you’d get from running your own business

Imagine being able to work less while still growing your revenue!

The Freedom Track will have you:

Out of the weeds and focused on work that brings you alive
Creating processes that make sense out of the chaos you’ve tried to hide behind the scenes
Improving your clients’ experience working with you
Getting more done because there is order and priority where before you were scattered and confused where to put your attention
Moving confidently toward the vision you have for your business instead of feeling stuck and like you can’t get ahead of all the to-dos

 ... all without dropping the ball on your client work!

You are in the right place if…

  • You are an online service provider who has grown their business and feels like they’ve hit a ceiling (you’re working so hard and earning too little).
  • You feel like you’re constantly dropping the ball on your client work (which is ruining your reputation). 
  • Growing your business feels impossible right now (you’re already working so many hours).
  • You feel like you’re getting further and further away from your dream vision you had when you started your business.
  • You can’t remember the last time you took a vacation without your laptop because you fear losing clients or revenue (and you’re burning out because of this!)
  • You don’t know what you need to do next to break out of this cycle (it’s just putting out one fire after another).

You have done all the tutorials, taken all the courses, figured out how to tailor them to your business, implemented the strategy...and it's WORKED.

But now, it's time to take all the energy out of figuring it out...and put that energy into the doing.

I'll give you the strategy that will work to streamline YOUR you can stop wasting time trying to figure it out and get down to the business of providing excellent service and making more money.

What you need is a framework that will help you get organized, get a strategy in place so you’re doing tasks that don’t drain your energy, and build out those systems that you keep reading you need to have in place.

I can help you...

Kristen Westcott

I have been part of the inner workings of the backend of multiple six and seven-figure businesses. I’ve helped clean up and create systems to smooth out the delivery of their services. 

If you’re looking to finally create a business that allows you to step away and everything keeps spinning; one where you feel noticeably lighter as things are removed from your to-do list, I can help. 

The Freedom Track is designed to help you:

  • FOCUS on the back end tasks that will free up your time, scale your revenue, and transform your business, so that you can get back to doing the work you love.

  • Take clear action steps to streamline your business so you can still serve your clients

  • Manage your time so your projects never get back-burnered due to client work
  • Tap into a community of women in business who are efforting the same task of getting their businesses in order
  • Implement a proven framework that will help you scale your service-based business without the hustle.


>> You are an online service provider who is generating consistent income in your business and looking to grow to that next level

>> You know that you need to get your backend in shape NOW to start to see the growth you desire

>> You want to take your business to the next level – whether that’s multiple 6-figures or even 7-figures.

>> You know there are too many moving pieces that you don’t know what your next step is to grow your online business.

>> You’re looking for focus and streamlined processes to reduce your workload



Full Access to My Signature Framework:

  1. Organize
  2. Strategize
  3. Structurize
  4. Systematize


Office Hours - Live Q &A Calls (with recordings)

We are LIVE 2x/month answering your questions and getting the feedback you need to take the next step in your business.  If you can’t attend live, no problem, you can pop your questions in the thread and watch the recording in your membership site.


1:1 Strategy Sessions 

Looking for more targeted support? You will receive 2 --  1:1 strategy sessions with Kristen where we do a deep dive into one part of your strategy or systems.


Monthly Action Plans

Sometimes it’s hard to know what to focus on. So each month we’ll release an action plan to help you work through a system or process in a simple, guided manner. No more worrying about what to do or how to use the materials we're giving you.


VIP Trainings

Occasionally I’ll do a training for my members only.  This material won’t be found elsewhere for purchase separately and is only available to those in the program  [you'll also have the opportunity to request trainings].


Quarterly Planning Virtual Retreat

Each quarter we'll have a virtual planning retreat to plan out your upcoming quarter (revenue, lead generation strategy, programs and offerings, content strategy, and backend operations) so you know exactly what you need to work on for the upcoming months. 


The Vault of  All Current and Future Trainings (including some AMAZING Expert Interviews) Coming Soon

I love to bring in industry leaders who have a wealth of knowledge in their field.  They will be available to answer your questions and provide you with up to date information on their area of expertise. 


Private Slack Channel

With ONLY Freedom Track members, you’ll get to know each other on a deeper level and grow your support network. You’ll be able to share the messy backside of your business with someone who understands #nojudgment #weveallbeenthere


Freedom Track Newsletter

Need a little boost in your month? Or some focus? We’ll be sending out a newsletter to help you remain connected to the community and address any seasonal or trending issues that have come up.


Special Bonuses for Members Only

Coming Soon

The Freedom Track is tailored to solving problems of coaches and service based entrepreneurs.

I know that your business is unique, but there are some common challenges that many of my clients have faced. Tell me if any of these sound familiar?

“I don’t have enough time in the day to get everything done”
“I can’t hire anyone to help me right now”
“I’m working 7 days a week right now, until I can get caught up on these projects”
“My Google Drive (or Dropbox) is a mess! I can’t find anything in there”
“My clients are starting to drive me nuts!”

I hear you and I can’t guarantee we’ll solve EVERY problem in your business, but we can address the BIGGEST problems that you’re facing and fix them today!

Jessica Butts

Jessica Butts

"Hiring Kristen to my team as our DOO was the best decision I have made for my business in YEARS!
Before Kristen, I was scrambling, making rash decisions and didn’t have an effective plan and in less than 6 months I have cut expenses dramatically, have a CLEAR plan for marketing and launching and have 100% stepped into the visionary role in my business, which is truly the best part!
We run like a well-oiled machine now as she is truly the integrator which allows me so much more freedom to be the visionary! Having her on the team is simply life-changing. I am so grateful I took the leap and have let her lead and do her thing...because she is brilliant at it."

Whitney McNeil

Whitney McNeill

As a visionary, I’m creative but not the best at organization. Kristen implemented systems and processes into my business that made hiring a team easy and manageabe. Her genius has freed up my time so I can focus on income-generating opportunities and what I love instead of trivial tasks that suck my time and drain my energy. Kristen’s super power is seeing how things can be run more efficiently and hiring her is the best decision I’ve made as I’ve grown my business. I feel relief, less stress, and trust in her processes 100% and love having her as my integrator. I no longer procrastinate on growing my team because we have systems in place that make it easy.

Teresa Cleveland

Teresa Cleveland

Ease is my word/theme for 2020. Connecting with Kristen Westcott to do my quarterly Strategic Mapping has brought exactly that to my operations! Along with ease came clarity, momentum and freedom.

Kristen is extremely adept at nailing down the details and making sure that everything aligns with my vision. She definitely helped nip a few shiny objects in the bud and was mindful that there were not more activities and goals than we could actually achieve within the quarter.

I have some great ideas for what I want to accomplish next quarter and can't wait to map it out with Kristen.

If you're ready to stop spinning your wheels and finally make the progress you've been dreaming of, I highly recommend talking with Kristen!

Sounds like a dream come true!

How do I get started with The Freedom Track?

To get the most out of this program you should be willing to work 10 hours each month on your own business. That’s just 2.5 hours each week (or 30 minutes a day). Of course, the more time you put in the faster you can scale.

Are you willing to try something different? Work through the modules and action steps? If you’re willing to do the work and not just watch the videos, this process will work for you. But, it won’t work by osmosis – you’ll have to implement the action plans I give you.

This is exactly what you need. You need to be able to make some space to grow your business and this program will show you how to do that.

There is a combination of pre-recorded  videos that are housed in a membership site along with live Q & A calls each month.  There will also be a pre-recorded hot-seat session each month for you to listen to.  Additional trainings may be live or pre-recorded. Any live components will be recorded and placed in the membership site for those who are unable to attend live.

You will have access to the content for as long as you remain in the program. Once you leave the program, you’ll lose access to the Slack channel, call recordings and any worksheets you have not already downloaded.

I am still working with my 1:1 clients, but only for my Strategic Growth Exclusives (VIP Day) – but the price point for that is much higher. I am not taking on any more retainer work, so if you want ongoing support with your backend systems and processes this is the best way to work with me.

CHOICE #1: You can try to do it on your own – but we both know that you haven’t been doing that so far - it just never makes it to the top of your to-do list.


CHOICE #2: Fast-track and finally get your business back end in shape so you can outsource effectively, focus on revenue generating activities and reclaim your weekends

Kristen Westcott

Don’t wait another year stuck in the same place.  Take action today and join the Freedom Track and get the strategy and systems that will help you to scale up your revenue while scaling back your time.

I hope to see you in our group.