Amelia Roberts,Business Development and Collaboration Consultant
"Customer-obsessed professionals feel exhausted when they consider all of the ways to market their business, yet you can develop relationships at scale so that you maximize word of mouth and accelerate referrals. Let’s do less marketing while making more impact with the RIGHT collaborations so that they can outsource brand awareness and sales efforts."
Amelia is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).
Amelia's almost 20 years in healthcare and 6 years in business have proven that most challenges with growth in a career or business result from:
- A) a story that is not being told
- B) a collaboration that is not happening
- C) both A and B
Now, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations so that they can do less marketing while making more impact.
When she is not teaching busy leaders how to maximize word of mouth and get referrals on repeat by developing relationships at scale, Amelia enjoys spending time on #teamnap and planning real and imagined food tours.
In a few words tell us about who you are, what you do and who you serve.
As an empath and introvert, I needed an energy-conserving way to get the word out about what I do and discovered a proven collaboration-based way to leverage the platforms of people who already have heard the know, like and trust of your best buyers and fast track your success. I serve busy customer-obsessed individuals and teams who want to do less marketing while making more impact by outsourcing brand awareness and sales efforts.
When did you start your business and why did you get started?
I started my business in 2016 because I wanted to pay off student loans, yet after realizing that many popular marketing efforts were exhausting for myself and others, I discovered that there was a simplified, less intense way to meet potential buyers and referral clients on a regular basis so that you can make more of an impact and stop doing #allofthethings.
What is your mission for your business?
I accelerate missions that improve the consumer experience, one collaboration at a time.
What’s the one thing about your business journey that you didn’t expect?
There are MANY companies that make well over $30 million per year that do not have a content strategy.
In short, relationships matter more than posting three times a day on a specific platform.
What is a common myth about your industry?
A virtual assistant will solve all of your problems.
If you could go back in time and do something different in the way you built your business, what would you do and why?
I would have hired a coach earlier.
There is a LOT to learn with having a business and a coach could have shortened my learning curve and provided guidance on avoiding common pitfalls in business.
What advice would you give someone who is struggling with finding collaborations?
Before reaching out for support, clients, and referral partners, first can your capacity to receive.
“Ask for what you want and be prepared to get it.” - Maya Angelou
What is your favourite part of running your business?
I love seeing people realize that they are not alone and that sometimes it’s not a tool or process you need; sometimes, it’s another person.
What tool (or software) is indispensable for your job?
What’s one upcoming project that you’re excited about right now?
I am looking forward to the next season of the Confidence Collaborations podcast!
Who would you really like to connect with?
I would like to connect with people who serve Authors, Speakers and Coaches who have teams and want to outsource parts of their outbound sales process.
How would your parents or family describe what you do?
They would say that I am a super-connector!
What’s your favorite colour and what does it say about you?
Green- it speaks my desire to have a heart that is abundant with hope and renewal .
Are you an introvert or extrovert?
I’m a personality test junkie - what are your scores (Enneagram, Myers-Briggs, etc. whatever you’re excited to share – give ‘em all to me):
What do people misunderstand about you most?
People think I am an extrovert.
What’s your biggest pet peeve?
People who need to center themselves and bring attention back to themselves when others are celebrating accomplishments.
Who has been one of your biggest mentors in your entrepreneurial journey?
Sydni Craig Hart ( she might not know it).
As you know I’m a sales copywriter, what is your favourite way to build your email list?
Podcasts and virtual summits.
What does freedom mean to you?
Time with loved ones.
What’s your favourite book you recommend to others?
Building a Storybrand - Donald Milller.
What’s your favourite way to consume content (audio, video, written)?
What are you reading right now?
Secrets of the Resilient Empath by Jennifer Lauren Parker.
What are you watching right now?
I do not really watch TV, more of a movie person.
What are you listening to right now?
Marketing Made Simple.
Amelia Roberts is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).
Now, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations so that they can do less marketing while making more impact. Connect with Amelia on LinkedIn and listen to her podcast here.