Kelly Vrchota, Membership Strategist
"I help coaches harness the power of memberships so that they can impact more clients without overfilling their calendars."
Kelly is a Membership Strategist who has been strategically partnering with coaches and consultants since 2016, helping them to create and grow memberships that increase both the impact and reach of their businesses.
Whether you are starting with just an idea or already have a membership up and running, she helps you strategically design and optimize your membership so that you can impact more people, generate predictable, recurring revenue, and gain freedom.
Kelly brings a strategic lens, a wealth of knowledge about memberships, and a toolbox of strategies to help your membership serve you and your clients well.
She will work one on one with you, serving you as a strategic partner, a sounding board, and a solution finder to create and uplevel a membership that aligns with your vision and mission and propels you towards your goals.
Seeing your membership grow and succeed is her passion.
In a few words tell us about who you are, what you do and who you serve.
I’m a Membership Strategist. I help coaches create, launch, and grow memberships. I work with coaches in a variety of niches who value impact and freedom. They want to impact more clients without overfilling their calendars.
When did you start your business and why did you get started?
I started working in the online space in 2013. My first client (and friend) was a coach for adoptive and foster parents. She always said, “As long as I’m on this planet, no family will have to do this alone.”
Fantastic mission, but with solely the 1:1 coaching model, it was impossible to achieve. We added in courses and webinars, but there was still something missing. Parents weren’t getting the ongoing access to coaching and the support they needed.
Once we discovered the membership model, we added that into her business. It was transformational - for her, for her business, and for the families she supported. She went from serving a handful of clients each month to serving a couple hundred. The parents had greater transformations and loved getting the ongoing coaching and support.
She passed away in 2019. After taking time to pause, grief, and evaluate, I have since gone all in as a Membership Strategist. It’s how I serve my clients best, and really lights me up.
What is your mission for your business?
Impact is one of my core values - in business and in life. I love partnering with clients to help them create a greater impact.
What’s the one thing about your business journey that you didn’t expect?
Importance of networking. I am a lover of learning and have taken a ton of courses and trainings. Perhaps it’s the former teacher in me.
Where I have gained incredible value is through networking and relationships. Word of mouth and referral has brought me the majority of my clients.
What is a common myth about your industry?
Often people think there is one way to design a membership. Memberships can really look different, from business to business. It’s not a one size fits all. I really focus on creating memberships that serve the members well AND that serves the coach well.
If you could go back in time and do something different in the way you built your business, what would you do and why?
Investing in coaches and mentors right away. I didn’t have to go it alone. Too often, we think we need to wait til we hit a certain revenue point, but the reality is having support and guidance will get us further faster.
What advice would you give someone who is struggling with creating a membership?
Design your membership so it serves your members well and so it serves you well. It doesn’t have it be one or the other. That is what is going to make it sustainable.
What is your favourite part of running your business?
Strategizing and supporting my clients. They are all on such important missions of making an impact in the lives of others and it is such an honor to be able to walk alongside them.
What tool (or software) is indispensable for your job?
Voxer - my clients all get access to me via Voxer. They can use it to talk through ideas, ask questions, get support and use it for accountability to keep the needle moving forward. It’s like having a strategist in your back pocket.
What’s one upcoming project that you’re excited about right now?
After hearing from lots of people who wanted to move fast on getting their memberships created and launched, I added a VIP Day option to my offer stack. They can be in-person (I come to them) or virtual.
How would your parents or family describe what you do?
My family understands what I do (probably because I talk about it A LOT). I think my mom would probably say I “work online” and leave it at that.
What’s your favorite colour and what does it say about you?
Yellow, like sunshine. Positive. And perhaps, it says lover of sunshine (or Vitamin D deficient since I live in Minnesota).
Are you an introvert or extrovert?
I’m a personality test junkie - what are your scores (Enneagram, Myers-Briggs, etc. whatever you’re excited to share – give ‘em all to me):
What do people misunderstand about you most?
After a discovery call or coffee chat, people often think I am an extrovert. In fact, I am an introvert. When I talk about things I am super passionate about, such as memberships and community, I am fired up and could talk about them all day.
Who has been one of your biggest mentors in your entrepreneurial journey?
Stacy Manning (my friend and first client). She was an incredible mentor (in life and in business). Her simple message of You don’t have to do it alone is one I’ve applied to my business. I have taken that to heart and it is why I come alongside my clients so they don’t have to go it alone.
As you know I’m a sales copywriter, what is your favourite way to build your email list?
I’ve built mine through connections and relationships. For the ones I am on, I really value the ones who serve, sharing valuable content (yours is included in this!)
What does freedom mean to you?
Freedom in my business looks like working with who I want to and being able to work where and when I want. Travel is high on my list and freedom in my business allows me to do that.
What’s your favourite book you recommend to others?
Essentialism by Greg McKeown
What’s your favourite way to consume content (audio, video, written)?
What are you reading right now?
Love is Just Damn Good Business by Steve Farber
What are you watching right now?
Grey’s Anatomy (STILL)
What are you listening to right now?
I Take My Coffee Black by Tyler Merritt on Audible
Kelly Vrchota is a Membership Strategist who has been strategically partnering with coaches and consultants since 2016, helping them to create and grow memberships that increase both the impact and reach of their businesses. Whether you are starting with just an idea or already have a membership up and running, she helps you strategically design and optimize your membership so that you can impact more people, generate predictable, recurring revenue, and gain freedom. Learn more about how to work with Kelly on her website or connect with Kelly on LinkedIn.