Linda Barutha: Meet My Network Interview Series

In a few words tell us about who you are, what you do and who you serve.

I specialize in offering a done-for-you service that uses my SEO-First Framework™ approach to online marketing for health and wellness professionals.

 

When did you start your business and why did you get started?

10 yrs ago I had a brick & mortar shop where I taught mixed media art. My husband’s job had us relocating 3 hrs out of town so I closed the shop. 1 yr later I realized that I needed to figure out how to have my own online business. Online marketing was always my stumbling block, so I spent a year educating and researching the topic until I figured out what worked for me. At first glance to the new online business owner it looks like social media is where you need to be. However, I knew there must be a better way than following the herd. Then I stumbled upon how to use Pinterest (the 3rd largest search engine) to increase your lead generation. From that point on I was hooked! I truly believe that by putting your content on search engine platforms instead of social media you are working smarter, not harder. Your content becomes evergreen and is working for you on autopilot every day.

 

What is your mission for your business?

To support health and wellness professionals by repurposing their content across search engines to bring them continual leads and a smarter way of doing business.

 

What’s the one thing about your business journey that you didn’t expect? 

I never expected to be running a marketing agency. 

 

What is a common myth about your industry?

That the quickest way to make sales is Paid Advertising. People don’t realize, there are no guarantees. It takes just as much time to create a paid ad as it does to create great content and share it on a search engine.

 

If you could go back in time and do something different in the way you built your business, what would you do and why?

I would have zeroed in on using search engines sooner.

 

What advice would you give someone who is struggling with growing their business?

As a CEO you need to think both strategically and productively. Don’t just follow the herd.

 

What is your favourite part of running your business?

I probably love my clients as much as I love my team! I love getting to share my abilities with others.

 

What tool (or software) is indispensable for your job? 

My calendar!

 

What’s one upcoming project that you’re excited about right now?

The book I am currently writing! Last month a book I co-authored came out and the experience was so amazing that I decided to write my own book. The book is about leadership specifically for the online entrepreneur. I’m aiming for a September release.

 

Who would you really like to connect with? 

I’m typically not someone who ever looks up to others.