Linda Barutha: Meet My Network Interview Series
Linda Barutha, Online Visibility Strategist
"I help health & wellness professionals multiply their messaging to simplify their life."
Health & Wellness professionals seek Linda out for her SEO-First Framework™ for online marketing. Her team multiplies your messaging in order to simplify your life!
Linda is an Online Visibility Strategist with 25+ years in corporate IT and 20 years of entrepreneur experience. When she isn’t helping her clients and leading her team, she can be found sipping some iced tea and watching her favorite baseball team or reading a vampire romance novel..
In a few words tell us about who you are, what you do and who you serve.
I specialize in offering a done-for-you service that uses my SEO-First Framework™ approach to online marketing for health and wellness professionals.
When did you start your business and why did you get started?
10 yrs ago I had a brick & mortar shop where I taught mixed media art. My husband’s job had us relocating 3 hrs out of town so I closed the shop. 1 yr later I realized that I needed to figure out how to have my own online business. Online marketing was always my stumbling block, so I spent a year educating and researching the topic until I figured out what worked for me. At first glance to the new online business owner it looks like social media is where you need to be. However, I knew there must be a better way than following the herd. Then I stumbled upon how to use Pinterest (the 3rd largest search engine) to increase your lead generation. From that point on I was hooked! I truly believe that by putting your content on search engine platforms instead of social media you are working smarter, not harder. Your content becomes evergreen and is working for you on autopilot every day.
What is your mission for your business?
To support health and wellness professionals by repurposing their content across search engines to bring them continual leads and a smarter way of doing business.
What’s the one thing about your business journey that you didn’t expect?
I never expected to be running a marketing agency.
What is a common myth about your industry?
That the quickest way to make sales is Paid Advertising. People don’t realize, there are no guarantees. It takes just as much time to create a paid ad as it does to create great content and share it on a search engine.
If you could go back in time and do something different in the way you built your business, what would you do and why?
I would have zeroed in on using search engines sooner.
What advice would you give someone who is struggling with growing their business?
As a CEO you need to think both strategically and productively. Don’t just follow the herd.
What is your favourite part of running your business?
I probably love my clients as much as I love my team! I love getting to share my abilities with others.
What tool (or software) is indispensable for your job?
What’s one upcoming project that you’re excited about right now?
The book I am currently writing! Last month a book I co-authored came out and the experience was so amazing that I decided to write my own book. The book is about leadership specifically for the online entrepreneur. I’m aiming for a September release.
Who would you really like to connect with?
I’m typically not someone who ever looks up to others.
How would your parents or family describe what you do?
All they know/understand is that I help online business owners, LOL.
What’s your favorite colour and what does it say about you?
I love variants of light blue. I have no idea what that means.
Are you an introvert or extrovert?
I don’t fit easily into either of these labels. From day-to-day I love time to myself, inside my own head creating and bringing my creations to life. But in person I am comfortable carrying on conversations easily.
I’m a personality test junkie - what are your scores (Enneagram, Myers-Briggs, etc. whatever you’re excited to share – give ‘em all to me):
My Ennegram 7, 2 and equal parts 9-3-8 (translation: Enthusiast, Healer, Peacemaker, Achiever, Challenger).
Human Design: Emotional, Manifesting Generator.
What do people misunderstand about you most?
That I really take everything to heart.
What’s your biggest pet peeve?
Who has been one of your biggest mentors in your entrepreneurial journey?
My current coach, Judy Weber and my mindset coach Catherine Arkema.
As you know I’m a sales copywriter, what is your favourite way to build your email list?
Providing quality lead magnets followed by a thought-out followup journey.
What does freedom mean to you?
What’s your favourite book you recommend to others?
The Big Leap by Gay Hendricks.
What’s your favourite way to consume content (audio, video, written)?
What are you reading right now?
The Emotion Code.
What are you watching right now?
This is Us.
What are you listening to right now?
Linda Barutha is an Online Visibility Strategist with 25+ years in corporate IT and 20 years of entrepreneur experience. Health & Wellness professionals seek Linda out for her SEO-First Framework™ for online marketing. Her team multiplies your messaging in order to simplify your life! When she isn’t helping her clients and leading her team, she can be found sipping some iced tea and watching her favorite baseball team or reading a vampire romance novel. Learn more about how to work with Linda on her website or connect with Linda on LinkedIn.