Your Business Superpower Is…
THE CREATIVE CATALYST
You’re constantly brimming with incredible ideas — and it’s gotten you noticed! Word of your skills has spread like wildfire, and it’s no wonder — you serve others with such warmth and dedication, and it sets you apart from the crowd.
Once you know how to channel this energy into the backend of your business, you can utilize it to scale your business with more ease, clarity and conviction.
Let’s start with the innate gifts you’ve got in your brand toolbox:
REFERRALS ON REPEAT
Um, do you even really have to market yourself anymore? You can barely keep up with all the contact form submissions from your website and the Insta DMs from prospective clients. Celebrate this — you deserve it!
COMPASSIONATE CARE
You’ve taken the time to build truly solid and authentic relationships, the kind that have you go the extra mile for your clients and your peers. In your referral sphere, you’re known for your warm spirit, generosity and guiding them through a nurturing process that always makes them feel extra-special.
HIGH-VALUE TALENT
Let’s be real — your skillset is worth every penny, and then some! Your clients totally see this and it’s part of the reason you’re always booked out or trying to squeeze someone else in. You’ve taken your natural gifts, amplified them and continually invested in yourself. That’s a hallmark of commitment to your craft, and it shows.
CONSCIOUS CREATIVITY
Your approach works because YOU have poured creative energy into crafting thoughtful frameworks that guides your clients to success. In fact, I’m betting that you have new ideas and lightbulb moments in the shower, walking the dog or in your mastermind sessions constantly! Your brainpower = truly stellar.
YOU’RE SETTING THE STANDARD FOR WHAT IT MEANS TO CONSTANTLY GENERATE ORIGINAL IDEAS… AND YOU’RE POSITIONED SO WELL TO TAKE YOUR BUSINESS TO THE NEXT LEVEL.
NOW, YOU’RE READY TO GROW YOUR EMPIRE ON THIS POWERFUL FOUNDATION THAT YOU’VE WORKED SO HARD TO BUILD.
Up until now, you’ve been crossing off so many major milestones, like…
LET’S TAKE A SECOND TO CELEBRATE THAT — YOU’VE CLEARLY GOT WHAT IT TAKES TO RUN A THRIVING BUSINESS…
And you lead with the kind of creativity that draws people to you like bees to honey.
But while building out a waitlist of dreamy clients is a good problem to have…
You might also be feeling like you have zero time to breathe between each project.
Because as a creative catalyst, your greatest gift can also be your detriment — caring so deeply about your clients means you always go above and beyond, and you don’t think twice about giving up free time to squeeze in extra projects
You might have started to feel like…
- You would love a solid process for all the system-y parts of your projects that take you wayyy more time than they should (invoicing, responding to intake forms and onboarding/offboarding clients so that they always know how awesome they are)
- You need to create clearer, compelling packages for clients (so that you’re not always creating a custom proposal from scratch)
- You want to own your value more and feel stuck trying to figure out how (the magic solution isn’t always to raise your rates)
- You can’t keep scrambling to keep up with everything (and want to feel more rested and recharged than you do right now)
This doesn’t mean you’re doing anything wrong.
It’s simply a sign that your business has arrived at its next phase — and these are just symptoms of a business that’s ready to start evolving.
After helping countless coaches like yourself strategize how to move from booked-out-burnout to cultivating more freedom and ease in their day-to-day, trust me when I say that you are NOT alone in trying to navigate your way to V2 of your business model.
If you’re going to prioritize your energy in ONE key area right now, it’s this:
Creating and honoring your boundaries — in every part of your business.
Whether it means blocking off intentional time in your calendar for rest and brainstorming (and sticking to it), refusing to give into scope creep (that’s why packages are important!) and still going above (but not beyond) to help your clients…
Your business NEEDS you to be serving from a place of self-worth, trust and ease if you’re going to keep up with the new leads coming your way — as a creative, your special sauce is your talent and you won’t be able to deliver if you’re constantly scrambling or working through the weekend.
Here’s where I come in…
Your quiz results laid out here are going to give you a customized roadmap based on your business superpower — and your new goal will be to start infusing parts of it into how you’re showing up.
I know that if you can wield your strengths to your advantage, you can start charting the direction of your business to support the lifestyle you truly want to lead — and give YOURSELF the gifts you so generously share with others.
Let’s dig into your personalized roadmap to help you save time, streamline your systems and revamp your business model, using your innate talents!
1.
CHANNEL YOUR GIFTS INTO AN ALIGNED STRATEGY THAT *WORKS*.
THE ULTIMATE GUIDE TO CHOOSING THE RIGHT STRATEGY TO GROW YOUR BUSINESS
We both know that YOUR business has unique challenges (like clients trying to get on your calendar ASAP) and benefits (like a growing referral network that can’t get enough) and you have your own unique gifts and needs to move through them.
This is why every business needs to have its own strategic map created by YOU — that takes your lifestyle, goals and dreams and vision of where you want to go in life and business.
It’s built on your own strengths and needs and targeted to the direction you’re comfortable with. For example: has someone ever told you that you have to use video in your business — but you hate video? Or insisted on long blogs for search engine optimization — but you don’t love writing and get all your new clients from referrals anyway?
Choosing the right strategy for your business is about determining where you need to focus your efforts, then getting tunnel vision so your energy and investments go to the right place — your strategic objectives.
2.
YOU GREW QUICKER THAN YOU EXPECTED. NOW WHAT?
WHAT STRATEGIC MAPPING WILL DO FOR YOUR BUSINESS
I often hear from creative service providers about their success and I LOVE it! They’re just about to break through the 6-figure ceiling and they’re feeling good about it.
But inside, they’re secretly freaking out — they’ve had success but they feel like they’re barely hanging on. Many of these folks thought that things would get easier when they hit or unexpectedly surpass their revenue goals.
If you’re making more money… It’s supposed to be easier, right?
Nope. The problem is that they haven’t scaled their business to keep up with growth. They’re *still* wearing all the hats — marketing, sales, customer support and more — and don’t have the systems in place to take care of their business (and themselves) the way they should.
If you’re nodding along — know that your growth is happening because you ARE in deep alignment with what you’re serving up… But it might be time to take a step back to work through your operational challenges if you want to continue on this trajectory.
Creating a strategic map for your business is the ONE thing that will tighten things up and truly allow you to scale into your dream business. Because you can’t keep doing all the things and you can’t do everything manually. (You know that already because you’ve tried!)
If you’re doubtful about whether strategic mapping will work for *you* — read this.
3.
STEP OUT OF THE WEEDS AND INTO GROWTH — WITH A LITTLE HELP.
WHAT A STRATEGIC PARTNER CAN DO FOR YOUR BUSINESS
While being an entrepreneur is such a gift (especially if you quit a corporate job) and comes with sooo many perks…
Not every personality is equipped to handle all the freedom that suddenly deposits itself at your doorstep.
How often do you call it a day early, only to have to burn the midnight oil the next day?
How much time do you spend searching for that file because you don’t have a system for naming them?
How often do you corner your spouse the moment they walk in the door from work, because you need someone to bounce ideas off of (only to be met with a blank stare because no one really understands online business like online business owners)?
It’s easy to feel misunderstood, overwhelmed and just not know where to turn next. In fact, *so* many creatives like you begin to doubt themselves at this stage! Goals aren’t being met because there’s too much time spent just getting the work done already.
A strategic partner is someone who walks alongside you in your business to help you make those tough decisions that you overthink. They can help you take the emotion out of the decisions so they’re strategic and have your end goals in mind.
WHO’S THE BRAIN BEHIND THESE SAVVY STRATEGIC ROADMAPS?
I’m Kristen Westcott — Business Growth Strategist and Systems Expert at Kristen Westcott Media. After more than a decade of helping others with goal setting, time management and project management, I serve as an operations consultant and project manager to online coaches, copywriters and course creators looking to scale their businesses without the added frustration!
If I had to hone in on my unique gift…
It’s helping entrepreneurs like YOU take their vision and create an action plan so that it becomes a reality.
I guide my clients through strategically planning out their quarterly goals and managing their projects, teams or day-to-day operations so they can wear the CEO hat in their business so they can grow with efficiency, enjoy their business and avoid burnout.
Busting burnout isn’t something new to me, either.
As a busy mom working full-time in the corporate world, I quickly approached a burnout point trying to build my business.
I was overworked, exhausted, and frustrated and knew I was facing tension in how I was using my time. So I did what the strategist in me knows best: I created a strategic path forward that prioritized joy and still utilized my innate talents.
When I pooled all my expertise and experience from working in the corporate environment with my college-level teaching experience…
I realized the empathy-driven teacher in me made me the perfect collaborator and co-creator for business owners who wanted to focus on creating a streamlined business — and wanted to break it all down with more clarity and understanding.
I believe you’re ready to start making conscious shifts to scale your digital empire with intention, and I can help you carve out breathing room so that the joy and revenue for your business grow— together.
These quiz results will help you kickstart the process without getting stuck in the weeds.
And to hold you accountable (yep — I do that, too!)... I’ll be popping back into your email inbox over the next couple of days to help you dive deeper into this work and start moving forward.
Together, let’s make sure that the next phase of your business becomes your most powerful, intentional, profitable and easy one yet!
– Kristen