Your Business Superpower Is…
THE SERVICE-BASED SOULPRENEUR
Putting your community and clients first has always been your natural instinct. You’ve got generosity and reserves of genuine love that the world is so lucky to have. Once you know how to channel this energy into the backend of your business, you can utilize it to scale your business with more ease, clarity and conviction.
Let’s start with the innate gifts you’ve got in your brand toolbox:
Your approach works because YOU have poured creative energy into crafting thoughtful coaching frameworks that guides your clients to success. In fact, I’m betting that you have new ideas and lightbulb moments in the shower, walking the dog or in your mastermind sessions constantly! Your brainpower = truly stellar.
You don’t half-bake anything — whenever you’ve onboarded a new client, hosted a webinar or stepped in to do a private guest training… You give it your ALL. If we all operated like you, the world would be a more effective place 😉
You’re likely the kind of entrepreneur that values giving back as part of your business model, constantly shares advice in your Instagram DM’s and who your community looks to as an example of someone who is generous with both their time and knowledge. You ain’t a soulpreneur for nothing!
As a seasoned coach, you know better than anyone how important and valuable it is to be listened to — properly. It’s part of why you’ve soared to success: because you are keenly aware of what your audience needs.
You’re setting the standard for what it means to serve on a bigger scale… And you’re positioned so well to take your business to the next level.
Now, you’re ready to grow your empire on this powerful foundation that you’ve worked so hard to build.
Up until now, you’ve been crossing off so many major milestones, like…
Let’s take a second to celebrate that — you’ve clearly got what it takes to run a thriving business…
And you lead with the kind of authenticity that draws people to you like bees to honey.
But while racking up 1:1 work can be a great problem to have…
It’s still a problem, right?
Because as a service-based soulpreneur, your greatest gift can also be your detriment — because it means putting others (ahem, your clients) before yourself.
I'm talking about
- White calendar space being a thing of the past (you’re constantly in calls, meetings or follow-up sessions)
- Your client load feels more overwhelming than you’d like (and fear of reducing it is constantly kicking in)
- Bumping into burnout constantly (holding space for others is no easy feat)
- Working long hours every single day (you need a vacation like, yesterday)
This doesn’t mean you’re doing anything wrong.
It’s simply a sign that your business has arrived at its next phase — and these are just symptoms of a business that’s ready to start evolving.
After helping countless coaches like yourself strategize how to move from booked-out-burnout to cultivating more freedom and ease in their day-to-day, trust me when I say that you are NOT alone in trying to navigate your way to V2 of your business model.
If you’re going to prioritize your energy in ONE key area right now, it’s this:
Getting clear on which business model is really right for you.
Whether you’re dabbling with the idea of starting a membership, launching a course or a new evergreen funnel — each strategy means taking a hard look at your tendencies and goals to ensure it’s the right next step for the evolution of your business.
Here’s where I come in…
Your quiz results laid out here are going to give you a customized roadmap based on your business superpower — and your new goal will be to start infusing parts of it into how you’re showing up.
I know that if you can wield your strengths to your advantage, you can start charting the direction of your business to support the lifestyle you truly want to lead — and give YOURSELF the gifts you so generously share with others.
Let’s dig into your personalized roadmap to help you save time, streamline your systems and revamp your business model, using your innate talents!
CREATE A FUTURE THAT’S KIND TO YOUR ENERGY.
26 CLARITY-BOOSTING QUESTIONS TO ASK YOURSELF RIGHT NOW
You know that the way you’re running your business is producing incredible results for your people, but it’s leaving you feeling drained and hankering for a day off… Constantly.
How do you take the first step towards creating a future that prioritizes YOUR energy and still allows you to be of service to a community that needs you? This series of questions helps induce those lightbulb moments so you can get clear on your next steps.
YOU’VE GOT THE VISION. NOW YOU NEED NEW GOALS.
THE COMPLETE GUIDE TO GOAL-SETTING FOR COACHES
After you’ve worked through the questions above, you’ll know how you want to feel and who or what is going to surround you. Next, you need to set tangible — but flexible — goals. But not necessarily with the lens that you’re used to…
Goal-setting isn’t JUST about where you’re going to end up. It’s about how you’re going to get there and enjoying that process. I’ve seen so many people say things like, “one day it’ll all be worth it”, “I have to hustle now so I can relax later”, or “I HAVE to do this NOW or I’ll never be able to have that”...
And while this type of determination is great, the fixation on the end result is going to make you miss out on a lot of valuable experiences, lessons, and opportunities that happen in between.
This resource is going to help you understand why you need to take a different approach to goal-setting if you’re going to start making powerful shifts for long-lasting change in your business model… In alignment with your personal values of kindness, commitment, service and creativity.
CHANNEL YOUR GIFTS INTO AN ALIGNED STRATEGY THAT *WORKS*.
THE ULTIMATE GUIDE TO CHOOSING THE RIGHT STRATEGY TO GROW YOUR BUSINESS
We both know that YOUR business has unique challenges (like maxing out on your 1:1 work) and benefits (like a growing community who can’t get enough of you) and you have your own unique gifts and needs to move through them.
This is why every business needs to have its own strategic map created by YOU — that takes your lifestyle, goals and dreams and vision of where you want to go in life and business.
It’s built on your own strengths and needs and targeted to the direction you’re comfortable with. For example: has someone ever told you that you have to use video in your business — but you hate video? Or insisted on long blogs for search engine optimization — but you don’t love writing and get all your new clients from referrals anyway?
Choosing the right strategy for your business is about determining where you need to focus your efforts, then getting tunnel vision so your energy and investments go to the right place — your strategic objectives.
Find out how to use my Strategic Mapping Model™, using seven strategic objectives that every business should have to get started!
WHO’S THE BRAIN BEHIND THESE SAVVY STRATEGIC ROADMAPS?
I’m Kristen Westcott — Business Growth Strategist and Systems Expert at Kristen Westcott Media. After more than a decade of helping others with goal setting, time management and project management, I serve as an operations consultant and project manager to online coaches, copywriters and course creators looking to scale their businesses without the added frustration!
If I had to hone in on my unique gift…
It’s helping entrepreneurs like YOU take their vision and create an action plan so that it becomes a reality.
I guide my clients through strategically planning out their quarterly goals and managing their projects, teams or day-to-day operations so they can wear the CEO hat in their business so they can grow with efficiency, enjoy their business and avoid burnout.
Busting burnout isn’t something new to me, either.
As a busy mom working full-time in the corporate world, I quickly approached a burnout point trying to build my business.
I was overworked, exhausted, and frustrated and knew I was facing tension in how I was using my time. So I did what the strategist in me knows best: I created a strategic path forward that prioritized joy and still utilized my innate talents.
When I pooled all my expertise and experience from working in the corporate environment with my college-level teaching experience…
I realized the empathy-driven teacher in me made me the perfect collaborator and co-creator for business owners who wanted to focus on creating a streamlined business — and wanted to break it all down with more clarity and understanding.
I believe you’re ready to start making conscious shifts to scale your digital empire with intention, and I can help you carve out breathing room so that the joy and revenue for your business grow— together.
These quiz results will help you kickstart the process without getting stuck in the weeds.
And to hold you accountable (yep — I do that, too!)... I’ll be popping back into your email inbox over the next couple of days to help you dive deeper into this work and start moving forward.
Together, let’s make sure that the next phase of your business becomes your most powerful, intentional, profitable and easy one yet!